Discover Soko: your gateway to african excellence
At Soko, we believe Africa is a powerhouse of creativity and resources, a factory for the world. Our journey began with a passion to ensure African creators are truly rewarded for their incredible work. We're building a vibrant marketplace where every product tells a story of heritage, quality, and empowerment. Welcome to our world.

Our inspiration: fueling african excellence
The vision for Soko was born from a deep understanding that while Africa is a 'factory for the world,' its people too often don't reap the full benefits of their own land and labor. We were inspired to create a platform that ensures African artisans, farmers, and entrepreneurs are paid fairly and fully for their sweat, skill, and dedication. This is our commitment to uplifting communities and celebrating indigenous innovation.

Our mission: fostering black excellence and growth
African excellence and growth are the core ideas that drive Soko – which, by the way, is a Kiswahili word for 'market'. We are relentlessly focused on achieving black supremacy and excellence by creating a powerful economic ecosystem. Our goal is to connect the world with the best of African products, empowering creators and fostering a new era of prosperity and recognition for the continent.

Your Soko experience: feeling at home
When you discover Soko, we want you to feel represented, at home, fun, and deeply engaged. We aim to recreate the vibrant, bustling atmosphere of a typical African market, but in a seamless digital experience. Every product you find is a piece of Africa, handcrafted with passion and delivered with care, ensuring a unique connection that goes beyond just a purchase.
"Soko is more than just a shop; it's a celebration of African culture and entrepreneurship. I love feeling connected to the stories behind each product!"
Aisha K., Kampala, Uganda